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WCPA Annual Membership Meeting
and Seminar
Tuesday, March 1, 2011
Holiday Inn at the American Center – Madison, WI
Follow these links to view Kellie Bray's presentations:
CLICK HERE to download the
2011 brochure
Keynote Address - ‘What’s Ahead for Agriculture?’ - Mark Pearson, Market to
Market
Get ready to laugh and learn with Mark Pearson, host of Market to Market, the
Weekly Journal of Rural America. He will take you on an entertaining journey – a
look ahead at the outlook for the farm markets: corn, soybeans, wheat, hogs and
cattle prices—and global trends impacting these markets. He will also look at
changing consumer trends, demographics, land values, and ag policy issues.
Issues Update from Washington, D.C. – Kellie Bray, CropLife America, Director
of Government Affairs
Kellie Bray will talk about issues affecting the industry on a national level.
She will also cover the politics of ag, as well as CLA’s Modern Agriculture
Initiative, dealing with how we as an industry communicate with the public.
Agriculture in Wisconsin - Secretary Ben Brancel, WI Department of Ag., Trade
and Consumer Protection (DATCP)
Regulatory update - WI Department of Agriculture
Make sure you’re up to date with the latest regulatory information, including
new refillable container and soil fumigation rules.
Principles of Public Relations Applied to Ag Issues - Bob Welch, The Welch
Group
Agriculture has always had to face a number of unfair critics, and being able to
respond effectively is now more important than ever. Learn about the principles
of public relations and how your business can employ these strategies and
tactics to engage the general public. Issues to be addressed will include local
and organic agriculture, groundwater and environmental issues, and animal
rights.
WCPA Annual Membership Updates and Report
This is a chance for WCPA members to hear committee reports on the state of the
WCPA and conduct official business of the association.
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